Tips and important information for becoming a Mumpreneur

You have a great idea and you’ve decided to start a business, congratulations! Now is the time to consider the all-important leads you can generate through a few easy internet strategies. Here are a few tips to help you get the most out of your business. They are all techniques employed by leading digital agencies across Australia, but they’re all possible to do yourself.

 

1. Content is king…still

The marketing slogan ‘content is king’ still applies in 2017, as it’s the most important way you can engage with your customers, mostly via your blog section. Your content is your chance to get your brand’s personality out there to ‘meet’ you potential buyers and draw them to you.

 

Even if your readers are only your friends and family initially, it’s a great chance to solidify your brands voice. To decide what to write and how to write it, consider everything about your readers: Who is your target audience? What do they like? If they were just one person, who would he or she be?

 

Create an ‘ideal customer’ profile to help you decide what content to write

For example, if you sell organic cleaning products and your target audience are health-conscious mums who don’t want to expose their families to chemicals, you can narrow it down even more by creating an ‘ideal customer.’ Your ‘ideal customer’ could be Melissa; a 35-year-old part-time working Mum of two, who lives in a rented house in a suburb half an hour away from the city.

 

By creating an ‘ideal customer’ profile, Melissa, you know your audience is: busy, health-conscious, loving, discerning and conscious of modern ways of looking after her children.

 

In this case, suggestions for blog topics could be:

• How to clean your bathroom in just 2 minutes
• Harmful chemicals to avoid in your home
• 5 reasons chemical-free cleaners are better for your home
• 5 ways modern Mums can care for their kids

 

2. Keywords are vital

Your business could have the best idea in the world, but unless people find you on Google, your idea will go unseen. By planting keywords throughout your website’s landing pages and blog posts, potential customers will find you while searching the internet.

 

Let’s use the same example as above; the organic cleaning product company. Rather than simply using the keyword ‘organic’ in your website, now’s the time to be crafty. Instead, try injecting these phrases into your blog posts and landing pages:

• Organic cleaning products Australia
• Australian organic cleaning products
• Best chemical free cleaning products
• Eco cleaning products
• natural cleaning products
• nontoxic cleaning products Australia
• What are organic cleaning products
• cleaning products safe for children

 

Discover these unique key words and phrases by typing in your fundamental keyword phrase (in this case: Organic cleaning products) into Google. Scroll to the bottom of results, and the most popular similar phrases will be listed for you. You can also try using Spyfu, a website that allows you to compare your website to your competition and spy on some of their keywords.

 

3) Your website needs other good quality sites to link to you

An important way to increase your visibility on Google is to create back links that refer back to your website. These can originate from websites in similar industries that mention your products, review sites or interview sites. They can also be social websites like LinkedIn and Pinterest where your links point people straight toward your key landing pages, shop page and blog posts.

 

Finding the best websites to link to your own can be tricky, but there are tools to help you. Try backlink checker Majestic, or keyword and link checker Spyfu to research which websites point to your competitor’s websites. You can then contact those referral websites and see if you can write a piece of content for them, or add a simple link within their existing content to point to your site. The more quality links you have, the more Google will love you!

 

Once you’ve solidified your business idea, use your audience profile to drive your content strategy, while you add keywords and back links to ensure that content is seen. You’ll have a community of engaged, loyal followers in no time, and they’ll soon turn into customers.

 

Article provided by Don Milne