Best Stretch Mark Creams & Belly Butters Australia: Top 9 Picks (Updated 2026)

So, you have stretch marks, huh? You’re not alone! Or perhaps you’re pregnant and want to get ahead of the game with a good belly butter before stretch marks appear.

While there’s nothing wrong with having stretch marks, many women feel self-conscious about these lines. They are common around the abdomen, hips, breasts, buttocks, and thigh area. They’re usually caused by weight gain or pregnancy. If you’re not in love with your stretch marks (and who is?), stretch mark removal creams and ‘belly butters’ are worth a try to minimize their appearance.

Note that while creams will NOT banish stretch marks completely, many women swear by them and their effectiveness.

If we had to pick one that gives best results, we’d recommend Mederma Stretch Marks Therapy. It has many fans, is dermatologist recommended and is clinically shown to give results in 4 weeks!

But if that one’s too tough on your wallet, read on for the full roundup of some of the best stretch mark creams and belly butters available in Australia!

Best Stretch Mark Creams Australia

Best Overall — Burt’s Bees Mama Bee Belly Butter

As Burt The Beekeeper – founder of Burt’s Bees – says “nature has the best answers” and Burt’s Bees Mama Bee Belly Butter is the answer for your belly bump! Made out of 99% natural ingredients, this butter offers a rich blend of butters and oils to keep your stretching skin moist, reducing the risk of stretch marks. The Burt’s Bees Mama Bee Belly Butter is also a great non-fragrant option for those who, for whatever reason, may not tolerate the scent of other brands.

How does it work?

Burt’s Bees Mama Bee Belly Butter main ingredients include Shea, Cocoa and Jojoba Butters and Vitamin E. The richly smooth formula keeps your skin supple and moist during pregnancy and during the post-partum period when your belly is going back to “normal”.

Cons: It is not the best smelling product out there.

Best Premium Option — Mederma Stretch Marks Therapy

Mederma Stretch Marks Therapy is a specialty cream that helps prevent stretch marks by boosting skin elasticity. It’s particularly useful for pregnancy stretch marks. Massaging this thick cream into your skin can help reduce the chances of stretch marks occurring. It can even help brighten current marks and scars.

Mederma is one of the few companies that show great confidence in the effectiveness of its product. Mederma Stretch Marks Therapy is dermatologist recommended and they state that it is clinically shown to produce results within 4 weeks. The packaging even proudly states “Guaranteed Results or your money back.”

So how does it work?

Mederma Stretch Marks Therapy increases skin elasticity by boosting moisture levels. This helps make the skin more elastic and resilient. It also reduces the chances of tearing the dermis.

The product has mixed reviews from users. Some claim that the product works like a dream even on scars that are a few years old. The key to great results with Mederma Stretch Marks Therapy seems to be consistent and repeated use. The negative user reviews suggest that the cream has an odour. Some users complained of not seeing results immediately. A legitimate concern when you look at the price tag!

The cream does not have any apparent side effects, but it contains fragrance in the ingredients that can cause skin irritation in some people. Mederma Stretch Marks Therapy seems to help diminish the appearance of stretch marks and is safe for pregnant and nursing women.

Cons: Pretty expensive for the average buyer!

Best Budget Pick — Gaia Skin+Body Belly Butter

At MumsDelivery, we are big fans of supporting Australian businesses, especially those started by Australian mums keen to develop great quality products for the whole family.

The Gaia Belly Butter is no exception as it was developed by Michelle Vogrinec – Gaia’s founder – during her third pregnancy. It certainly keeps up with Gaia’s quality standards and is made from natural ingredients. The Gaia Belly Butter is a rich and deeply moisturising cream that will not leave your skin feeling greasy for the rest of the day. It is also recommended for breasts and thighs.

How does it work?

The Gaia Belly Butter contains wheat germ oil, organic shea butter, pure cocoa butter, organic aloe vera leaf extract, natural vitamin E and super fragrant essential oils. The active ingredients will replenish your skin’s moisture and will help maintain its suppleness and reduce the risk of stretch marks.

Cons: This was formulated thicker than other moisturisers to provide better hydration, so it may take a while for the skin to absorb.

Best Organic Pick — Willow by the Sea Belly Butter

First, if you want to support local, it’s Australian-made and owned. Next, if you don’t want any chemicals in your products, you’ll be delighted that it is organic. Health-conscious? This is also gluten-free and vegan. Perhaps, everything you want your belly moisturiser to have is here and so much more. This Willow by the Sea Belly Butter is so great in locking in moisture and promoting skin elasticity during pregnancy.

How Does It Work?

With coconut oil, grapeseed oil, and shea butter, known to contain fatty acids as the main ingredients, they act together to soothe itching as the skin stretches and stimulate the formation of collagen. The best part is that these leave your skin soft and rejuvenated, making it more flexible and easily withstand further stretching as the baby grows inside.

Cons: The smell might put off some pregnant women with a very sensitive sense of smell, especially those with morning sickness.

With 90-Day Guarantee — Body Merry Stretch Marks & Scars Defense Cream

You don’t get a 3-month guarantee on cosmetics every day. That’s what I really appreciate about the Body Merry Cream!

It’s also an extremely popular moisturizer made with natural ingredients. The cream is manufactured by a US-based company called Body Merry LLC. It is specially formulated to hydrate and protect the skin and smooth scar tissue. It can help fade or diminish stretch marks caused by pregnancy, weight lifting, and growth spurts. It also works for burns.

Read some reviews on Amazon and see there are quite a few women who swear by it!

So how does it work?

Body Merry Stretch Marks & Scars Defense Cream contains cocoa butter, shea butter, and vitamins. These ingredients help to increase the elasticity of your skin. As a result, scars and stretch marks fade away. 

Every morning and night, massage the cream into the affected area until fully absorbed. Make sure your skin is completely dry before applying. Results will vary from person to person. Most users report seeing an improvement after 6 to 8 weeks of consistent use.

Cons: It’s a bit thick and can be difficult to spread over larger areas.

Best Fragrance-Free — Mustela Stretch Marks Cream

From the makers of natural skin care products for expectant mothers and babies since 1950 comes Mustela Stretch Marks Cream, which targets stretch marks problems for pregnant women. The company surely stays true to its promise to produce products that respect the planet and all types of skin.

This stretch mark cream from Mustela is 97% made from natural ingredients, making it safer for a developing baby inside the mother’s womb. It is even safe for those who are breastfeeding. Being unscented all the more makes it preggy-friendly, especially for those with a sensitive sense of smell.

How Does It Work?

The ingredients primarily contain avocado peptides and Maracuja and Hamamelis plant extract, which aid in the reduction of stretch marks that develop during pregnancy. It also provides relief against tightness feel, improves skin elasticity, as well as long-lasting hydration – leaving your skin feeling soft and supple.

With a promise to soothe tightness, not only in the tummy area but also in breasts, thighs and hips from the first month of pregnancy and even after childbirth, this is definitely a must-have.

Cons: Be sure to check if any of the ingredients can trigger your allergies because some users reported developing rashes due to allergic reactions.

Best for Prevention — Skin Juice Mummy’s Tummy

Another Australian-owned and made and vegetarian, not to mention cruelty-free, this Skin Juice Mummy’s Tummy Stretch Mark Prevention Cream is definitely worth a try if you want to eliminate stretch marks. This is an ideal maintenance cream throughout your pregnancy and even beyond.

It works not only in the tummy but also in the breast, hips, and thighs, providing refreshing hydration, which also eases inflammation or the uncomfortable feel associated with the stretching of your skin as the pregnancy progresses. Essential vitamins released by the natural ingredients also help in the healing process of the skin.

How Does It Work?

Its ingredients include Shea Butter, Almond and Apricot Oils which aid in locking in moisture, resulting in improved skin elasticity. The Pomegranate, Red Raspberry and Kakadu Plum, which are known to contain essential fatty acids and antioxidants, boost the production of collagen that helps reduce inflammation and promote skin elasticity.

By applying this cream to problematic areas every night, it allows the skin to relax and replenish its capacity to return to its natural state after being stretched.

Cons: It might be a little thicker than most creams on the market.

Most Popular — Palmer’s Cocoa Butter Formula Massage Lotion

Frankly, I’m baffled at how little visibility this Palmer’s Cocoa Butter Massage Lotion has gained in Australia. In the US, it’s #1 in popularity, and for a good reason! This amazing lotion contains a few essential ingredients of similar products, but with some different oils in the mix.

Despite all of these, it doesn’t feel greasy at all, so you won’t have any issues if you want to apply it all over your body. Get that improved skin tone, elasticity, and texture with regular use during your pregnancy or even those that underwent weight changes. You’ll be glad to know that, like the other two, it’s also free from mineral oil, phthalates, parabens, and fragrance allergens and is hypoallergenic, so it’s definitely safe for ultra-sensitive skins.

Considering that it’s a 3-pack, it’s very affordable too!

How Does It Work?

With Pure Cocoa Butter, Shea Butter, Collagen, Natural Oils,  Lutein, and Elastin comprising this potent lotion, this lotion allows the skin to flourish by keeping it moisturised for as long as 48 hours. This, in effect, allows your skin to adjust comfortably to the stretching that a growing baby inside the womb brings.

Cons: Some reported to have purchased a fake version, so be sure to buy from legitimate shops only.

Best for Breasts — Earth Mama Body Butter

Formerly known as Earth Mama Angel Baby’s Earth Mama Body Butter, this Earth Mama Belly Butter is the same old goodness with a new look. This moisturising lotion specifically targets stretch marks on expectant mothers. However, its use is not limited to the belly area but also the breast and thighs.

Although the name says it’s butter-based, it feels more like a thick cream and doesn’t feel greasy. And if you are very sensitive to everything, don’t worry. This is light with a natural scent, which has a very faint hint of chocolate and orange, so it won’t contribute to your morning sickness. 

How Does It Work?

Formulated using shea butter which is known to boost hydration, organic essential oils, and organic herbs, these specifically target dry skin. By applying liberally to affected parts, it promotes the natural elasticity of the skin to adjust to the size of the baby as it grows inside the womb.

Continuous use will tone down these blemishes’ appearance if and when they have already appeared. It can even relieve itching as the stretch marks form.

Cons: It doesn’t have the best bottle pump.

Conclusion

There’s no one-size-fits-all cream solution for stretch marks. You just have to be patient and keep on trying until you find the best product that will work for you. Have you ever heard or read this quote before?

 “Stretch marks are nature’s badge of achievement. They show that you suffered morning sickness, heartburn, back pain, and childbirth to bring a new life into the world.”

~ Unknown Author

It’s basically saying that stretch marks are okay. That it’s your choice whether you want to get rid of it (well, not really, but you can make it less noticeable) or leave it as it is. It’s a battle scar that you should be proud of.

Having that said, we’re all entitled to do what we want with our own bodies. Getting rid of the stretch marks doesn’t mean that you’ll get rid of the memories. If there’s a way to remove the ‘scars’, it’s perfectly fine to want to give it a try.

This can be psychologically healthy too, as just one of many self-care and pampering routines after giving birth.

Frequently Asked Questions

What is the best stretch mark cream?

It depends if you are after a preventative cream or a cream that targets pre-existing stretch marks. For preventative purposes, almost any option will do as long as it’s a good moisturiser. However, if your marks, wrinkles or scars are already there, a clinically tested option is a better choice. But don’t expect miracles! No matter what the advertisements promise, getting that smooth, pre-pregnancy skin back is hardly an option.

Do stretch marks cream really work?

Reviews left by customers on Amazon and other retailers suggest that most of them agree that stretch mark creams are very effective. By keeping the skin moist, you will help your own body avoid stretch marks. For pre-existing stretch marks, regular use of creams will make them fade away, however, they are unlikely to fully disappear.

When should I start using belly butter?

It’s wise to start using butter or creme as soon as your belly starts to show. However, it is particularly important in the second and third trimesters, when most of the weight is usually gained.

What is the difference between belly butter and stretch mark cream?

Most belly butter and/or tummy butter are designed to prevent stretch marks and are to be used during pregnancy and immediately after birth. Stretch mark creams can be either preventative – to be used during pregnancy and immediately after birth – or for pre-existing marks that developed during a past pregnancy or weight gain.

Do stretch mark creams work on old stretch marks?

As a matter of fact, no creams have successfully eradicated pre-existing stretch marks. What they do is to keep your skin hydrated and supple, which may lessen the likelihood of developing these skin conditions in some women or people in general. Although some creams can actually improve the appearance of the skin, they can never totally eliminate old stretch marks.

Are stretch mark creams safe?

Most stretch mark creams intended for expectant mothers sold over the counter are generally safe. However, it pays to look for the list of ingredients to see whether some manufacturers have slipped some “controversial” stuff, even in negligible amounts, that you think might be harmful to you and the baby.

Some possible components of stretch mark creams that you should avoid include tretinoin, parabens, phthalates, and essential oils, among others.

Last update on 2026-07-17 / Affiliate links / Images from Amazon Product Advertising API